Margo Selby for Alternative Flooring
This year we have been collaborating with the first Cool Brands carpet company Alternative Flooring on a new collection of carpets and runners to be launched at Decorex 2014. Alternative Flooring are a unique British carpet manufacturer who have a similar design philosophy to us, in that they believe creating a carpet or textile is both a craft and an art. The way they make carpets is part of a time-honoured tradition and employs the expertise of skilled craftsmen at every stage. The designs for Alternative Flooring are inspired by our woven fabrics. ‘Shuttle’ is derived from our handwoven deflected double cloth weaves, whilst ‘Fair Isle’ takes inspiration from our silk jaquard collection. Like many of our designs the patterns are inspired by the process of weaving and the uniformed geometric shapes reflect the structured nature of the craft.